Kaplanlar Refrigeration’s five-year strategic road map to become a global brand has been granted eligibility for the Turquality program by the Ministry of Trade in September 2019.
As a “national brand-building program”, Turquality is designed to facilitate promotion of Turkish brands worldwide. Kaplanlar Refrigeration has become the first and the only company accepted for the Turquality programme in the refrigeration sector.Turquality programme , which defines the guidelines and measures for supporting the creation of strong brands in competitive sectors on a global scale. Kaplanlar has completed the requirements of the programme in a short period of time and has been accredited for the programme following an audit done by the Ministry of Trade.
What is TURQUALITY®?
TURQUALITY® is an ambitious project associated with bringing “Turkey” and “Quality” concepts together. The project is initiated by the Turkish Government, Ministry of Economy, Turkish Exporters’ Assembly (TIM), and Istanbul Textile and Apparel Exporters’ Association (ITKIB). The initial legal framework was laid out publicly on January 12th, 2004.
TURQUALITY® is basically an accreditation system, which is designed not only for elevating the beneficiary companies to the level of international benchmarks, but also creating awareness on the internationally accepted values like quality and novelty that are actually carried by these brands.
As a “national brand-building program”, TURQUALITY®’s goal is to facilitate and support the success of Turkish brands on international arena.
To achieve these ambitious goals, TURQUALITY® program will broaden its vision to the wider concept of “quality in brand management” and emphasize its support services component with the inclusion of highly customized strategic coaching and consulting.
To support companies in their brand-building efforts, TURQUALITY® helps them to develop essential capabilities, competences, skills and resources necessary to fulfill such a complex commitment through both group and individual activities.
